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How to Price a House for Sale: 5 Tips That You Can Follow

Selling your home is a significant milestone. It represents a major investment, and naturally, you want to maximize its value. However, pricing your home right involves careful consideration of various factors. While aiming for the highest possible price is tempting, setting an overly high price could lead the home sitting on the market with no offers. However, pricing it too low may result in offers that fall short of your expectations.

Why is pricing your home right important?

Potential buyers usually have different interpretations of your home based on the price it is listed for. A low price may give buyers the notion that something is wrong with the property. It could also result in getting less profit from the sale, reducing your future purchasing power.

On the other hand, a high price turns off buyers resulting in the house to stay at the market for a longer period of time. While it’s true that you have the option to lower your price later on, it’s important to consider the potential consequences of doing so. A price reduction at a later stage may be perceived as a last-minute attempt to salvage a stagnant listing. By that time, it could be seen as a case of too-little-too-late, as the initial momentum and interest from potential buyers may have already waned. Plus, it may raise concerns among buyers, prompting questions about why the price was lowered and what it signifies about the property.

Timing plays an important role in attracting buyers, so pricing the home right from the beginning can save you from the challenges and uncertainties of adjusting it down the line. How much should you list your house for is fairly based on current market conditions and increases the likelihood of attracting more interested buyers. This, in turn, enhances the chances of a bidding war, ultimately driving the final sale price higher. Moreover, appropriately priced homes tend to sell quickly, further expediting the selling process.

5 Tips on How to Price a House for Sale Correctly

Striking the perfect balance on how much should you list your house for requires a methodical approach, but it is achievable through research and effort. Whether you prefer to determine the price independently or seek guidance from real estate agents and experts, here are 5 tips that you can follow to find the ideal asking price for your home.

1. Know the Estimated Real Estate Market Value in Your Area

How much you can sell your house for is dependent on the value of the properties in your area. Zillow’s Zestimate feature provides you with a daily estimation of your home’s market value. It incorporates a proprietary formula that combines data from various sources, such as the multiple listing service (MLS) database, user submissions, market trends, and specific property information. It serves as an excellent initial reference on what is sale price that is perfect for your home.

To get your Zestimate, just enter your address on our website. Once you locate your Zestimate, you can take ownership of your listing and verify the accuracy of your home’s details. Enhancing your listing with additional information can impact your Zestimate and present prospective buyers with the most precise valuation of your home.

2. Practice Price Banding

Price banding is a strategy used in property listing to group properties within a certain price range. Rather than stating a fixed price, this approach allows you to categorize properties based on their value, appealing to a broader audience of potential buyers. 

The influence of branding is such that homes, which may be nearly identical and located just a few blocks away from each other, can experience sales price differentials ranging from 20% to 50%. One way to do this is by highlighting the unique selling points and features of the property to position it favorably within its price band. Professional photography and staging helps in creating a strong brand impression and helps in pricing your home right.

3. Price Your House Under a “Century” Number

When you search for hotel rates, you often come across prices like $99 per night or $199 per night rather than a century number like $100 or $200. The use of $99 or $199 creates a perception of a lower price point, even though the difference is just a single dollar. This approach is intended to make the price appear more affordable and enticing to potential guests.This pricing tactic aims to tap into the psychological tendency for consumers to focus on the leftmost digits and overlook the fractional difference. This principle holds true in real estate where the “99” strategy is frequently employed.

For instance, rather than pricing their home at $500,000, sellers often opt for $499,999. In most cases, reducing the price by just $1 to make it fall below a rounded figure doesn’t have a substantial impact on buyers or sellers. The $499,999 home may appear more affordable than the $500,000 home. This psychological effect has a substantial impact on the buyer’s perception and decision-making process. 

4. Don’t Hesitate to Reduce Your List Price

Even with diligent study, you may discover that your initial listing price is too high. Price reductions are fortunately prevalent in the real estate market. The goal is to quickly determine when your home is overpriced and make an exact adjustment. Contrary to common belief, price reductions can have positive effects. Lowering the list price by $1,000-$2,000, for instance, can catch the buyer’s attention and serve as a reminder of your home’s presence in the market.

By being open to price adjustments, you avoid the risk of having your house remain on the market for an extended period. Lingering on the market without any price changes could raise concerns for potential buyers and act as a red flag. On the other hand, remaining flexible and responsive to market dynamics through strategic price reductions can help generate renewed interest and attract motivated buyers, increasing your chances of a successful sale.

5. Ask for an Expert Opinion

When considering what is a listing price for your home, it’s important to seek professional guidance instead of relying on guesswork. Avoid the uncertainty by investing in a professional appraisal. A skilled appraiser, much like a real estate agent, will assess your property thoroughly and provide an accurate evaluation of its value.

When it comes to pricing your home right, accuracy is key, especially when you enlist the expertise of a competent local appraiser. By relying on their knowledge and assessment, you can ensure that your listing price aligns with the market reality. Pricing your house shouldn’t involve guesswork or a random exploration. Instead, it requires a well-informed approach based on professional appraisal and market analysis.

How Working With Realtors can Help Pricing Your Home Right

Careful consideration of multiple factors and finding the right balance is important in pricing your home right. That’s why it’s highly recommended to rely on the expertise of a professional real estate advisor when you’re ready to sell. A local real estate advisor possesses valuable knowledge regarding:

  • The value of homes in your neighborhood: They have insights into the recent sale prices of comparable properties in your area, enabling them to assess the fair market value of your house.
  • The current demand for houses in today’s market: They stay up-to-date with the ever-changing market trends, including buyer preferences, supply and demand dynamics, and overall market conditions. This knowledge helps them gauge the level of demand for houses like yours and determine a competitive price.
  • The condition of your house and its impact on value: They consider the condition, upgrades, and unique features of your house. By evaluating its overall appeal and condition, they can assess how these factors influence its market value.

A real estate agent skillfully balances these factors to ensure that your home’s asking price leaves the best possible first impression on prospective buyers while optimizing your return on investment. Your ability to set an appealing and competitive price according to market conditions will be aided by their talents and knowledge of the business.

Should I request a cash offer?

Cash offers provide sellers with the assurance of readily available funds, eliminating the need for mortgage loans. This eliminates financing contingencies and potential risks associated with them. Cash buyers also have the flexibility to waive appraisals and inspections, making the transaction more appealing. Additionally, cash offers can result in a quicker closing process since there is no dependency on securing funding. Overall, cash offers provide sellers with a sense of certainty and convenience.

How to Price a House for Sale FAQs

What is the risk of driving up a house’s sale price with a bidding war?

Differentiating between “How much can I list my house for?” and “How much can I sell my house for?” is key. Some sellers in a seller’s market offer their properties for less money in an effort to spark bidding wars and raise the ultimate sales price. But there is a chance that the highest offer will not be accepted or that there could be problems with the appraisal. To make an informed choice while assessing offers, think about more than simply the cost.


What are the factors I should consider when pricing a house for sale?

Each seller has unique motivations for selling their home, and the circumstances surrounding each sale vary. Some of the factors that you need to consider when deciding how should you list your house include timing or seasonality, market conditions, location, property condition, unique features, inventory, and economic factors.


Does upgrading my home increase its market value?

Your home’s market value may rise if you make improvements, but how much will depend on the type of improvements, the general state of the house, the state of the local market, and buyer preferences. Value can be positively impacted by strategic renovations that concentrate on high ROI spaces like kitchens and bathrooms, energy efficiency, curb appeal, and essential systems. However, it’s important to take into account local customs and refrain from going above and beyond what is normal for the area. The advice of real estate experts or appraisers can be quite helpful in determining which improvements are most likely to make a difference in your particular market.


Mastering the Art of Accurate Home Pricing: The Key to a Successful Sale

Accurate home pricing is both an art and a science, and it plays a vital role regardless of whether you’re buying or selling a home. Without professional guidance, it’s easy to make pricing mistakes that can impact your overall success. It’s important to recognize that proper house pricing is the number one factor that you have control over when it comes to selling your home. By pricing your home right, you position yourself for a successful sale.

A thorough review of factual data as well as subjective perceptions of buyer expectations and regional market conditions are needed to arrive at the ideal pricing. During the pricing process, relying on the knowledge of a real estate specialist can give you insightful information and direction.

If you need expert guidance in selling your home, our realtors at Hummel Group are always ready to extend a helping hand. Give us a call today and find your perfect partner for your real estate needs.